User Journey

Journeying through modern dating

No one is happy. No one is leaving. The modern dating rollercoaster.

This journey is the result of 18 interviews with dating App users. Its results are condensed here for the sake of readability. From managing profiles, checking for matches, scheduling dates, answering chats to all the other possible interactions, most users I've interviewed reported dating Apps to be a very resource intensive activity.
Also, many users reported that being ghosted, breadcrumbed or catch feelings for a match usually result on huge emotional lows.

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